Behind the Brands Targeted Action

Visitors to the Behind the Brands website will find that it now features  top asks for each of the targeted 10 companies. Each company is called out for the #1 area  across the 7 measured fields (land, water, women, climate, transparency, farmers, & workers) where they need to improve their score.  The 'take action' tab specifically calls for General Mills, who scored the lowest on transparency, to stop the secrecy. The only statistics on its ingredient sourcing available to the public are about palm oil. It's time for General Mills to publish its ingredient sourcing so consumers can know if their favorite brands are being produced ethically.

The good news is that your support for Behind the Brands is not going unnoticed - Unilever recently made public commitments to sign the UN Women's Empowerment Principles, to work to increase economic inclusion and employment opportunities open to women, and to help build their capacity in areas such as financial literacy. Additionally Coca Cola, whose poor performance on land rights and support for small scale farmers kept it from the top of our scorecard, made new public commitments to sustainable agriculture! Coming off the success of the first Behind the Brands initiative to the top 3 chocolate companies (Nestle, Mars, & Mondelez) to commit to ensuring women cocoa farmers in their supply chains are treated fairly, this news is proof that the power of you is working.  

Please join in and help improve our food system. Make a buzz by tweeting the messages below and asking your followers to do the same!

For Twitter:

Who will be top of the #BehindtheBrands scorecard at the next update? Make it your favorite brand http://bit.ly/YUIkn6 

Hey @GeneralMills, my @Cheerios would taste better if I knew where they came from! Publish your ingredient sourcing! #BehindtheBrands 

Well done @Unilever for committing to do right by women & thanks to all #BehindtheBrands supporters for helping make it happen!  http://bit.ly/18Dnlva

Kudos to @cocacola on new commitments to sustainable agriculture! Why not build on that now by joining industry efforts to support small farmers #BehindtheBrands http://bit.ly/12FZJkW

BONUS: You can also show your support for change in the food industry by sharing this infographic, celebrating the 2 year anniversary of the GROW campaign!