Campaign Launch Report

Yesterday's launch of Behind the Brands was a landmark achievement for the Oxfam Action Corps! February 26th was a major success for all of Oxfam America, and you helped make it happen. Here are some highlights of your hard work:

In total, yesterday Action Corps teams tweeted 183 times, posted to Facebook 35 times, received 71 likes, posted 5 blog entries and received 240 blog visits

Yesterday the entire site(including all affiliate versions) had 30K visits, 11.5K of which were from a U.S. audience. On average, each U.S. visitor viewed 5 pages on the site and spent 3 minutes.

Action Corps volunteers took action at Mondelez Headquarters in Deerfield Illinois

as well as at General Mills Headquarters in Minnesota! There they spoke with employees and spread local awareness of the shortcomings of these hometown businesses.

We received unprecedented media coverage for the launch of Behind the Brands, including articles by:

• Huffington Post
• Democracy Now includes a great video interview!
• Co.EXIST
• Reuters
• Bloomberg

But we are juts getting started! To keep our momentum up we need to keep posting, keep tweeting and making sure as many unique people visit behindthebrands.org and sign the petition as possible. Also, be sure to sign up for Thunderclap! we need 1000 people pledged so that our message is posted on 1000 Facebook and Twitter accounts on March 8th. Keep sharing and keep spreading the word, you are part of some incredible work!