By Brian Rawson and Daisy Kendrick
Climate change may be the single biggest threat to the fight against hunger, and the companies that produce popular brands are also adding to the problem. So Oxfam supporters took to grocery aisles, public squares, and corporate facilities as part of the Oxfam's Behind the Brands Imitative to urge Kellogg's and General Mills to reduce the greenhouse gas emissions in their supply chain.
Climate change may be the single biggest threat to the fight against hunger, and the companies that produce popular brands are also adding to the problem. So Oxfam supporters took to grocery aisles, public squares, and corporate facilities as part of the Oxfam's Behind the Brands Imitative to urge Kellogg's and General Mills to reduce the greenhouse gas emissions in their supply chain.
Starting on May 20th, members of the Oxfam Action Corps along with people across the nation took a stand handing out mocked up cereal boxes and taking pictures at branded locations to show that people across the nation are fed up with climate change. Elsewhere Oxfam staff and volunteers staged social media stunts at corporate headquarters and industry expos. Then on June 5th, we began a social media blitz.
To join us in taking action, visit www.behindthebrands.org, sign the petition and begin sharing Facebook and Twitter posts!
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| Diana has her angry face on, she wants change! |
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| Wisconsin families care too! |
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| "Let me take a selfie to ask General Mills to end climate change and hunger" - Kathy Chavez |
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| Seattle volunteer (aka Tony the Tiger) at his local supermarket. |
Supporters are posting pictures like these directly on the Kellogg's and General Mills' sites like Pillsbury Doughboy and Frosted Flakes and using their Twitter handles @GeneralMills and @KelloggsUS. We know that Kellogg's and General Mills are now getting the message from us globally, but we need to increase the volume in calling to them and use our power and influence to protect the future of our food from the impact of climate change.
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| Iowa Action Corps raising awareness in their local supermarket |
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| Pics tweeted with #BehindTheBrands |
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| Kansas City volunteers outside a General Mills facility |
Now that we've set the internet abuzz, the push does not stop here. Oxfam wants the world to continue to advocate for climate change and ensure companies follow through on making policy reforms they need to hear your voices.
THANK YOU TO EVERYONE WHO IS TAKING PART IN THIS SOCIAL MEDIA REVOLUTION!
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| New Yorkers telling Kellogg and General Mills 'Help Stop Climate Change' |
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| Screen shot of a great Twitter post from the Oxfam America account |
Posted by Daisy Kendrick
