Originally posted at http://bostonoxfamactioncorps.blogspot.com

Worldwide demand for sugar is set to rise by 25 percent by 2020. This growing demand for sugar will propel even greater competition for land. Three companies in particular—Coca-Cola, PepsiCo, and Associated British Foods (ABF)—buy and produce huge amounts of sugar around the world and hold significant influence over the industry. Right now, though, they are not doing enough to ensure that their suppliers and operations respect land rights.
At this event, the Action Corps was also honored to host the Land Rush's Producer, Eli Cane. Eli Cane is the Creative Director of Normal Life Pictures, a New York and London-based production company.
![]() |
Irit Tamir speaks to the audience regarding Oxfam's stance on small farmers rights |
TAKE ACTION TODAY
Sign the petition HERE today, and share on your social media:
On Twitter: Tell @CocaColaCo and @PepsiCo to take action against land grabs! Sign the petition at behindthebrands.org #BehindTheBrands
On Facebook: Stop land grabs! Tell Coca-Cola, PepsiCo, and ABF—some of the biggest buyers of sugar in the world—to make sure their sugar doesn’t lead to land grabs that force poor farmers and their families off their land. #BehindTheBrands

Interested in joining us? Like us on facebook, or email to find out how you can get involved in actions that create real change in global poverty.
**Photography credit: Sapana Thomas